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October 20, 2009

South Florida Braces for Maine Lobster Rolls, Whoopie Pies

Linda Bean has landed in Florida.

The lobster maven’s plan of opening 100 Perfect Maine Lobster Roll outlets across the country expanded to its third state last week when the newest location opened on restaurant row in DelRay Beach, Fla.

However perfect Linda Bean’s lobster rolls are, they’re not cheap: $15.50 for a quarter-pound of meat tucked into a soft roll with mayo and dried herbs, plus a bag of potato chips and three sweet pickle slices. There’s other stuff too — a shrimp roll, various panini, steamed clams, mussels, soups and salads, even a hot dog, plus something called a Maine whoopie pie.

On the Perfect Maine Web site, the only two out-of-state locations listed are the one in DelRay Beach and the one at Nantasket Beach in Hull, Mass., which opened May 30 (where rolls were selling for $14.95 in June). Perhaps the next time a spot opens south of the Mason-Dixon, I should be dispatched in advance to explain the exotic subtleties of whoopie pies to the locals.

Jessica Strelitz is a contributing writer to Maine Food & Lifestyle magazine.

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Comments

  • Perhaps, she should try for Zephyrhills-lots of snowbird Mainers concentrated there. They could help spread the word to their year round neighbors.